On this podcast and inside the Art Marketing Project membership, I talk a lot about how to sell art online. But online isn’t the only place where you should be spending your time. Today I’m answering a question that I hear from artists all the time, which is how to find art buyers offline. We’re talking galleries, festivals, boutiques, and even tattoo parlors, if that’s where your ideal buyer hangs out!
Here are my five tips in a nutshell. Listen to the 12-minute episode to get all the details — it’s jam-packed with all the information you need to sell your work offline:
1 | Know your ideal buyer. You need to know who you’re talking to, because your whole marketing plan will flow from this.
2 | Create a list of places you could go to meet your ideal buyer. It’s brainstorming time!
3 | Find in-person sales opportunities. Think traditional at first, like galleries, festivals, boutique stores and tourist shops. Then get more creative — where else could you sell your work?
4 | Get out and meet people and make some connections. You don’t have to be an extrovert or an expert “networker,” but you do need to step out of your comfort zone just a little.
5 | Build your relationships with past buyers. This is where having an email list comes in handy. Your past buyers are your VIPs, so keep in touch with them regularly and treat them like the valuable contacts they are.
Your action steps this week
1 | Download my Ideal Buyer worksheet and work through it. Remember: your whole art marketing plan flows from your ideal buyer profile, so don’t skip this step!
2 | Brainstorm a list of 10 places where you could find your ideal buyer and then set yourself a goal to start reaching out to potential partners in those locations.
3 | Reach out to a potential partner and follow up once a week.
4 | You can download the transcript of this episode at the bottom of this page.
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