If you’re listening to this podcast or browsing the Art Marketing Project website, then you’re probably an artist, and you’re probably interested in selling your art. I’m sure you have artistic talent, but did you know that there’s something you need even more than talent to successfully run an art business?
You guessed it: You need to take a business-like approach. Without making that commitment, your art will continue to be a hobby. “But,” you say, “being a business owner is hard.” Yes, it can be. So today I’m giving you a few things you need in your art business toolkit to be successful. Not surprisingly, it’s all about your attitude!
Here's what you need to run a successful art business:
- A willingness to learn about yourself—the good and the bad. Be prepared for major personal growth!
- A deep curiosity to keep testing new things. An open-minded experimental approach is crucial to your success.
- An independent spirit. Let me guess: you’re not a fan of the 9 – 5 working life, are you?
- A commitment to the long game. “Overnight success” is often an illusion. Be patient, grasshopper!
- Confidence in yourself. Listen to hear how the “fake it til you make it” CEO pose helped me get my dream job.
- An acceptance failure is a lesson on the path to success. If you're afraid of failing, you'll miss out on some great lessons!
- The ability to put yourself out there. Your buyers want to know who you are, even if you're an introvert.
- The support of a coach, mentor, a group of like-minded artists. You need your people to rally around you when the going gets tough.
Your action step
Review this list. Ask yourself what areas you're strong in, and where you're weak. And then take some steps to shore up the weak areas. Find a supportive group of artists, work on putting yourself out there, whatever you need to do. Baby steps are fine!
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