Let’s face it: marketing is a huge activity, and it could take over your whole life if you let it. But we’re not going to let it, because you’ve got a few other things you need to attend to—like creating art!
You can't do it all, so use today’s tips to stay focused when you’re working on your marketing and choose the things that are right for you and your business.
You’ll save time, you’ll be organized so that you don’t end up switching gears between marketing work and creative time, and you’ll connect better with your audience. And of course, you’ll sell more work!
Listen to hear my five tips to help you stay on track with your marketing so that you can get back into the studio:
>> [01:56] Follow a plan. You’ll be amazed how much more efficient you can be if you lay out a marketing strategy and then follow it. Rather than flying by the seat of your pants, you’ll know what to do every time you sit down at your desk to work on your marketing.
>> [05:10] Batch your work. Rather than popping into social media several times a day, get all your social media posts created and scheduled during one work session per week. You can also batch the emails you send to your subscribers and your networking tasks too.
>> [07:44] Decide how much time you can realistically spend on marketing. To reign in the amount of marketing time you spend, block off time in your calendar and stick to the plan. That way it won’t take over your life!
>> [09:28] Hire help for the work that you can’t manage. No business owner can be the creator, the CEO, and the marketing director. Hiring help is the best way to free yourself up to spend more time doing the things that only you can do, which is creating art, engaging with patrons, and creating new business opportunities.
>> [11:13] Use technology to help you stay focused. Listen to hear how I use the Focus Keeper app to keep me on track with the Pomodoro method, the Gmail tricks I use to be efficient with my email, and how the News Feed Eradicator for Facebook can be a game-changer.
Resources mentioned in this episode
- The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months, book by Brian P. Moran and Michael Lennington: www.12weekyear.com
- Focus Keeper app There are android alternatives. Search for “best pomodoro timer apps.”
- News Feed Eradicator for Facebook, a Chrome extension
- How to Send a Reply and Archive With One Click in Gmail
- Auto-advance through your Gmail inbox: enable “auto-advance” from the “advanced” tab in your Gmail settings.
Your action steps
Download my 6-week planning tools and create your first 6-week or 12-week plan, whatever works for you, along with your weekly plan. Then go grab a copy of the 12 Week Year and give it a read.
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