Let’s face it: marketing is a huge activity, and it could take over your whole life if you let it. But we’re not going to let it, because you’ve got a few other things you need to attend to—like creating art! You can’t do it all, so simplify your art marketing by choosing the things that are right for you and your business.
- Choose the most effective tactics for you. I’m sharing a few of my favorite marketing tools so you can make the best choice for your art and your target market.
- Find out what social media can do for you and why you can get into trouble if it’s the only avenue you use for marketing.
- Email works. Before you dismiss this, listen to find out how it’s changed and why it might end up being the most efficient and effective way to reach your audience.
- Blogging can work. Many artists don’t think blogging is worth the time and energy, but when you have a plan and follow through consistently, blogging will build credibility and trust. Plus, search engines love blog posts!
- Make connections. Imagine how great it would be to have a street team of other people talking about your art! Find out how to use this strategy to set you apart from other artists. Use the script below and make it your own.
- Create a plan. With a plan, you’ve got a refined list of things to do to promote your business rather than feeling like you have to do it all. The process of creating your marketing plan forces you to think strategically about what will be effective for you and your business. This way, you can avoid falling into the trap of doing what your friends suggest or trying every new tool that comes out. With a plan, you’ll stay focused, have confidence, and you’ll know how to create work that sells.
- Put your marketing time in your calendar. Putting it on your calendar makes it more likely that it will happen, and it means you can get it done and get back into the studio. Tip: Map out your ideal week so you can find the best way to use your time.
- Hire help if you need to. There are many tasks that only you can do, that’s true. Then there are the tasks that someone else can do, possibly better than you! Know your strengths and put your energy there. Then seek out the help of others who excel where you don’t.
Links and resources mentioned in this episode:
- 15 Creative Ideas for Your Next Artist’s Blog Post
- Connections Script: “I create ___________ for _______________. I would like to meet ____________, _____________, or _____________. If you have any connections, I’d appreciate an introduction.”
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