Wouldn’t it be nice to sell your art with ease? What would it take? Would you need to spend more time networking? Pounding the pavement? Sitting at your computer? That’s probably not what you wanted to hear! I have good news for you: you just need to get a few key things in place, and then you really can sell your art with ease!
Have a clear marketing plan for selling your art
Having a plan will keep you from walking around in circles when you’re not sure what you should be doing. With a plan, you’ll sit down at your desk and you’ll know what to do—in this moment, today, this week, this month. With the clarity and the confidence that comes from knowing that you’re following a plan, you’ll be more likely to take action—and enjoy the process while you’re at it!
A strong plan includes:
- Defining your ideal buyer profile so you know who you’re talking to (grab my free Ideal Buyer worksheet if you haven’t already)
- Knowing your strengths and weaknesses so that you can be thoughtful about what marketing work you include in your plan and what you don’t (or know what to outsource to someone else)
- Authenticity. If you don’t create a plan that is rooted in authenticity—like doing what you decide is right for you rather than doing what others say you should—it is easy to avoid that work, which then leads to not doing marketing at all.
Ready to make a plan? I can help you with that! Read about my course, Create a Marketing Plan for Your Thriving Art Business.
Put processes in place to be more efficient
To execute your marketing plan, especially taking action on tasks that need to be done each week, it’s great to have systems and processes in place to help them go more smoothly. Here’s what I do:
—Set overall business goals
In December I set overall business goals so I know where I want to be by the end of the following year. I loved the book The 12-Week Year and I follow their planning process but I put my own twist on it:
- I create a 6-week plan every 6 weeks, during which I think through where I’m at now and what I need to do in my business to reach my goals.
- Every Monday morning, I review my 6-week plan and create a weekly plan, which is just a list of what I need to get done this week to stick to the 6-week plan.
- At the end of every day, I make a list on a post-it note of the top 3–4 things I need to do the next day and number them in order of importance. This helps me get into action quickly in the morning and away from scrolling on the internet or getting lost in the weeds on something interesting, but not important.
I’m not sure I’m the best person to teach this topic because I use it in a way that might be too flexible for my own good!
You may find it helpful, though, so this is what I do:
- I have things that I know I need to do every week. I add those to my Google calendar and I pile them all onto the calendar for every Monday (don’t worry—they don’t all stay on Monday!)
- When I’m creating my plan for a particular week, I move those “Monday” tasks to different time slots throughout the week, working them around meetings or appointments I have coming up, and it creates a somewhat flexible schedule for me for each day
The things I time block are:
- Financial management tasks (I’m my own bookkeeper) every two weeks
- Creating a week of Instagram posts (see this post about how I use Tailwind to do this)
- Working on my weekly blog content (this stuff doesn’t just magically show up, unfortunately)
- Adding new social content to SmarterQueue (again, see this post) every two weeks
There are plenty of other tasks I have to do, but these are a given every week, and since I know how long they take me, I just block the time in my calendar.
I’ve found that it is much easier to spend a longer amount of focused time on one important task than to spread it out daily or weekly. Here’s the work that I do in batches:
- Blog content — I’ve been trying out a new process of planning, outlining, and creating my weekly blog posts in batching sessions. I’m still getting up to cruising altitude on this, but I’m working up to batching 6 posts at a time. Once that process is running smoothly, I hope to spend 2 weeks out of every 6 focused on blog posts and not having to worry about it the other 4 weeks.
- Emails — Since my emails coincide with my weekly blog posts, I’m also creating those 6 weeks at a time. That doesn’t mean that I set them 6 weeks out and forget them—I review each week’s email before it goes out to see if I need to add any current thoughts or comments. But this frees me up from worrying about what I’m going to write every week.
- Social media content — Again, I just wrote a blog post about this, so I won’t go into too much detail here, but let me tell you: spending 1 or 2 hours a week focused on creating your social media posts is SO MUCH more efficient than worrying every day about what to post, searching for photos EVERY DAY, and trying to get into caption-writing mode EVERY DAY. So . . . start batching your social media content whether you use a social media management tool or not; just the process of planning it ahead of time will help you be consistent and successful and avoid wasting time on the internet.
Call in support to help you complete all of your art marketing tasks
No business owner can be the creator, CEO, and marketing director all in one, so don’t try to go this alone.
Remember that authentic marketing plan I mentioned earlier? Well, sometimes there is marketing work that you NEED to be doing in your business and it just isn’t smart to ignore it altogether if you don’t know how to do it or just haven’t got the time.
In the beginning, you’ll be paying money out and you may need to wait to see a return on that investment. Keep an eye on your metrics to make sure that hiring help is turning out to be beneficial to you and your business in the long run.
Hiring help is the way to free yourself up to spend more time doing the things that only you can do—creating art, engaging with patrons, and creating new business opportunities.
Know your own strengths and your own capacity, and then consider hiring out:
- Content writing (have someone help you with your blog posts)
- Social media management
- Appointment scheduling
- Posting new content to your website
- Editing photos
- Managing your Shopify or other e-commerce account
- And much more
I work with a combination of freelance people to help me get my work done. I have a great writer (who helps me with these posts and my emails), I have a web developer, and I also have an assistant from the Philippines. This combination gives me the quality and the affordability I need to help move my business forward. Try it!
For more about hiring help, see this post.
The key to selling your art with ease is having a clear marketing plan, putting a few systems in place, and getting support for some of your marketing tasks.
Create a Marketing Plan for Your Thriving Art Business
In my course, Create a Marketing Plan for Your Thriving Art Business, I teach these key marketing subjects in depth so that you can get a plan in place and succeed at selling your art. Add your name to my waitlist and I’ll let you know the next time registration opens.