There isn’t any magic to being successful in marketing your work. Marketing is simply…work. To meet your goals and sell your work, you have to develop the skills and the systems to support you in getting the work done. Read or watch below for my tips.
What you don’t want to miss:
- Marketing is a business of doing. To be successful you must create a plan and then do the work. All the smartest marketing thinking won’t get you there, so you need to master the skill of getting the work done.
- Many of us experience challenges in turning big, longer-term goals into current tasks and to-do lists, but the only way to accomplish your goals is to do just that.
- In the process of creating your plan, it’s important to identify systems that help you do the work. If you are like me and need to master the skill of doing the marketing work, I’m here for you. I have found a system that works very well in my business, so I want to share it with you. Here are the tools I use to bring my big goals into the here and now so I get the work done and achieve my goals.
Check out these highlights:
- The 12-Week Year by Brian P. Moran – This book has been so beneficial to helping me bridge the gap between goals and my actual plans. Here are my two planning tools inspired by the book.
- Asana is a task/project management tool. It’s like a running list of to-do items. It’s also great for reminders which alleviates the need for post-its and random paper to-do lists. / Asana also offers a repeating tasks and subtasks feature along with CRM and tracking. This helps a lot when you’re trying to stay connected with important contacts and follow-up with business opportunities. / I know not everyone loves a digital tool. Many people like to use a Bullet Journal or another kind of paper calendar or journal. Ultimately, it’s important to find what works best for you, but you won’t know if a digital tool will work for you unless you do a little research. Don’t rule it out!
- Google Calendar – Google’s tools are free and, for me, Google Calendar keeps me accountable by helping me to schedule blocks of time for tasks associated with marketing. If you want to create a consistent space for your marketing tasks, Google Calendar can help you make a place for that work without scheduling over it.
- Full Focus Planner – Michael Hyatt’s Full Focus Planner helps you track your most important tasks of the day. I love the simplicity of this planner (I’m not someone who wants a frilly, pretty daily planner). I review Asana and Google Calendar at the end of every day and schedule the next day so I know what my most important tasks are as soon as I start to work.
- Community – I am a member of a community of fellow business owners where I can get input on challenging goals or tasks, share my knowledge, and get advice, tips, and even templates. It is a great way to shorten the time between putting something on your to-do list and completing it. / I hope you’ll consider joining our Art Marketing Project Community page on Facebook. It’s a new group, but my goal is to make it a community that provides you with the same benefits I receive from my community of like-minded business owners.
Here’s to accomplishing your goals!