Your challenge: You don’t know whether you should commit to a festival or to an online art sales website. You’re not sure whether you should spend your time writing an email newsletter or posting on social media. Speaking of social media, you don’t quite know if you’re spending your time in the right place(s) online. And every time you talk to someone about marketing, they suggest something new—SnapChat, Pinterest, galleries in Uzbekistan (maybe not that, but you get my point).
Marketing is the #1 job of any small business owner
Everyone has their own answer to what YOU should be doing with your marketing. It’s time for you to stop treating your art business like a game of pinball, responding to everyone’s suggestions and questioning whether what you’re doing now is right.
The solution to this is to spend the time to put together a marketing plan for your art business.
You need a marketing plan for your art business because:
- With a plan, you never have to ask what marketing work you should be doing.
- When you identify where you’re at now and what your goals are, put them into a written plan, and look back in 6 months to a year, you will be able to tell, for sure, if your marketing is working.
- Every time someone suggests that you try a new marketing trick or tactic, you can put it on the list of things to consider for your next marketing plan review.
- You can feel more confident with marketing—creating a plan that is based on who you are and who your ideal buyer is will help you feel more comfortable with the idea of marketing. Authenticity has a way of vanquishing the “marketing is icky” feeling.
Yes, it’s true that a marketing plan alone won’t sell more art for you. Marketing is all about action…doing the work. But having a plan that moves your business forward and acting on it will ABSOLUTELY increase your sales. Even better, you’ll be able to be more efficient with your time so you can get back to creating art.
Stay tuned next week when I’m going to be talking about the 8 pieces of a strong marketing plan.
If you would like to walk through all of the steps and lessons in creating a marketing plan for your art business, I’d like to invite you to join my beta course, Create a Marketing Plan for Your Thriving Art Business. As a beta member, you’ll receive a significant discount on the final price of the program and will receive lifetime access to the final course.
To be the first to hear when registration opens, visit artmarketingproject.com/marketingplan and add your name to the early notification list.