As a fine artist, how are you supposed to use social media as a marketing tool without taking a ton of time away from making art?
We all have experienced the rabbit hole of social media, right? Facebook, Instagram, Pinterest, Twitter… they are all designed to keep you scrolling and to lure you into that rabbit hole. Before you know it, you’ve spent an hour or more mindlessly scrolling and haven’t moved your business forward ONE LITTLE BIT.
It’s so frustrating, but there is a solution…
Don’t Spread Yourself Too Thin
If you’re new at social media marketing or are just not very comfortable with it, focus on only one outlet and master that before trying to add more. My recommendation is to start with Facebook since it has more members than any other platform (which means the largest potential audience).
If you wonder whether your audience of art buyers is on Facebook, the answer is “yes.” Facebook has so many members that you would never have enough money to reach all of your potential customers on Facebook.
Once you have mastered Facebook, add Instagram and then Pinterest.
Tip: If you already have a business presence on Instagram, it is easy to manage that and Facebook together. You can link your accounts so Instagram posts get posted to your Facebook business page automatically. It’s an easy 2-for-1 on social media.
Use a Social Media Management Tool to Keep You Focused
Social media management tools are the best way to keep you focused on the business task at hand and away from the endless scroll of content on your personal accounts. Here are the tools I use in my business:
Facebook Business Manager – Take a minute right now (really, go do it…you’ll thank me) to visit business.facebook.com and set up Facebook Business Manager. For a quick tutorial on how to set up an account, see How do I Sign Up for Business Manager and Set up People, Pages & Ad Accounts in Business Manager.
Using Business Manager will allow you to see all how well your page and ads are doing, as well as receive notifications for your business page without having to visit your personal Facebook page. Trust me, it’s awesome.
Facebook Publishing Tools – You can post to your Facebook page immediately, schedule posts to publish at a later time, create and save draft posts, and see your previously published posts. This Facebook-specific tool is great if Facebook is the only platform you’re using.
To get here, visit your business page, then click on Publishing Tools in the top bar (see below).
If you have other social media accounts, I recommend…
Social Media Management Apps – There are a number of tools that can do this for you. Buffer and SmarterQueue* are my two favorites. They both allow you to schedule content ahead of time, re-post content, post to multiple accounts at one time, and help you find other content to share.
These tools are both quite affordable for any size of business—even a one-person art business. Buffer has a free service and an upgraded paid plan for only $10 a month. SmarterQueue*, the tool I use for managing my social media, starts at $19.99 a month.
The best thing about these tools? They turn social media into a marketing task rather than a distraction. And being more efficient and effective on social media will absolutely help you sell more artwork.
Re-post Your Content
Once Facebook became an advertising platform, they changed how visible your organic–or unpaid–posts are. Right now, only 20-25% of your Facebook followers see any one post. Additionally, Twitter has always been a place where content has a short life, especially when users can have hundreds or thousands of new tweets in their feed every time they visit. Re-posting content can also be a great way to reach followers in different time zones.
You can re-post content manually through the Publishing Tools link on your Facebook page or automatically using a social media management tool such as SmarterQueue* or Buffer. To re-post manually, click on the Publishing Tools link on your Facebook page, open an old post, copy the content, make any content changes you want, and then re-post it immediately or schedule it for a later time.
Although this isn’t hard to do, it definitely takes some time. The second option—using a social media management tool—is much easier and can be done for you automatically. This is what I do in my business because I’m a big fan of automating marketing tasks.
For just $20 a month on SmarterQueue*, you can:
- connect up to 4 social media accounts including Facebook, Instagram, LinkedIn, and Twitter
- set up categories that fit the content you commonly share
- create a weekly posting schedule
- schedule posts for multiple social media outlets at the same time
- set your content to post once or re-post with or without an expiration date
- find interesting content to share
- automatically import each of your new blog posts
Set a Regular Time for Social Media Marketing Work
I block off Tuesday mornings for social media management work. Maybe you’re better on Monday afternoons or Wednesday mornings. Listen to your own rhythms, find a time when you can be fresh and in a marketing mindset and block off a couple hours each week to focus on this important task.
Once you have time blocked off on your calendar, the next big question is how to spend that time. Click below to download the list I use in my business:
*These are affiliate links. If you want to try SmarterQueue*, you’ll get an extended free trial period using this link. If you join, I’ll get a credit on my account. A win for both of us.
Which of these tips will you be implementing? Leave a comment and let me know.