I started my own business a little more than two years ago. I was ready to be done with the 50-60 hour work weeks, the commuting was a pain and, most importantly, I was tired of working toward someone else’s goals. I wanted to pursue ideas that I was passionate about and that lit me up inside.
After working in marketing positions for visual and performing arts organizations for close to 15 years, it was time for me to embark on a new journey.
And just like any new business owner, I explored every opportunity for marketing my business.
I knew that I needed to start speaking out about what I do and share my expertise to reach new audiences, but I have always been nervous about speaking in public.
I started pushing against that fear and booking public speaking opportunities for myself. And the more I pushed, the more I enjoyed myself. I have had the pleasure of delivering presentations and workshops for the Boulder County Arts Alliance, Arts Longmont, and the Colorado Small Business Development Center.
Crazy enough, I have come to really enjoy public speaking.
Psst! I have two more presentations coming up with Boulder County Arts Alliance this year. If you want to be sure to hear about these workshops and presentations, subscribe to my email newsletter. You can also follow me on Facebook, Twitter, or Instagram.
While presenting workshops primarily for arts organizations, because that is who I had served in my business up to that point, I kept running into audiences of fine artists. After each presentation, one or two fine artists would come to the front of the room and talk with me, asking me when I was going to start serving artists and if I could present a workshop for their other artist friends.
Coincidentally, I was meeting with and providing marketing consulting to several of my artist friends. I wasn’t charging for this help because…well, they weren’t my target market. But darn if I don’t love helping anyone and everyone with marketing.
I was thinking, “how do I need to change these presentations to bring in more of my audience?” I tried changing the topics, but still more fine artists.
After one presentation, several artists came up and hugged me and thanked me for the marketing advice. Their appreciation for information that wasn’t even targeted for them had connected with their own art business needs.
As I was driving home after that presentation, it occurred to me that the right audience has been coming to my presentations all along; I just wasn’t ready to see them.
That evening it finally hit me: my purpose is serving artists. Hello Art Marketing Project!
I was so excited that night–my brain to the point of bursting with ideas of what the Art Marketing Project could be–that I barely slept.
I see now that my life and career have been leading me this way for many years. The reasons I started my career in the arts are the same reasons behind my decision to start the Art Marketing Project:
1 | I brought an artist into this world, so I have a vested interest in helping artists to be successful.
My daughter introduced me to the visual arts when her kindergarten teacher pointed out her artistic talent. She’s now leaving for college to study art.
2 | I have worked with artists for 15 years…
including my time at the Art Students League of Denver, Denver Art Museum, my time serving on the board of the Art District on Santa Fe, and in my own business these last two years.
3 | I believe with 100% of my being that creativity matters and that art has an important place in our changing world.
4 | I want to do what I love and help the people I adore and admire—creatives—do the same and make a living at it.
What is holding you back from pushing through your fears and moving your art business forward? Comment below and let’s get to know each other.