Blogging regularly is one of the best things you can do for your business for multiple reasons: it gets your audience engaged in your story and what you do, it is one of the best ways to increase your organic search rankings (SEO), and it creates “boomerang” content to make sure that you bring your social media audience to your website and capture them in your digital marketing funnel. Now, onward to the list…
1 | A favorite quote and what it means to you
Search online for quotes, find one that you like that isn’t overused, use Canva to set up quick visuals, add a message about what this quote means to you, and you’re done.
2 | An excerpt of or links to a review or story in the media
Your readers will want to hear about your successes (and even your less than successes, but that’s another blog post). Set up Google Alerts for your name, your business name, and any galleries or businesses with whom you are affiliated so you will know when anything of interest is posted online. When there is an interesting story to share, write a quick introduction paragraph, share some excerpts from the story (or even multiple stories), and link to the original article. Another blog post done!
3 | Behind the scenes of your current project or planning for a new series
What a great way to get your readers interested in what’s coming! Your audience members will be more likely to purchase with you if they are more invested in the work, so show them behind the scenes of how it is created. You can do this in several ways: a weekly collection of photos with captions, a once-a-week video shot on your smart phone, or a daily “diary” format where you discuss each step in detail. If you are already sharing this kind of content on social media, turn that content into a blog post.
4 | An insider’s look at your studio and practice
Show them what it takes to do what you do. Pull back the curtain on the processes, tools, and creativity involved in your art. If you struggle, like most artists do, with defending your prices, you need to keep this theme on repeat for your blog, website, email newsletter, and more. Once your potential buyers understand the skill, creativity, training, and hard work that goes into your work, they will understand and value it.
5 | Profile another artist, your gallery, a sponsor, or other affiliated business
This is another great one to keep on repeat because…you might not even have to write the blog post! Reach out to a fellow artist, a gallery that represents you, or an interior designer you’ve worked with. For artists, galleries, or other businesses, ask that they create a blog post for your audience. Make sure to remind them that you don’t allow direct selling in the post, but they can definitely link to their website.
6 | Video, video, video
Video is the highest performing type of content that you could create. You don’t have to pay a bunch of money for someone else to create videos for you–the smartphone you use every day will do a great job. If you’re unsure of how to shoot and edit videos on your phone, check out this guide to creating your own videos from my friend, Zach Wolfson at Infusion5.
A few fun and easy ideas for video: shoot a quick tour of your studio, record a behind-the-scenes moment (see #3 above), or a daily or weekly diary showing the progression of your current project. Almost all of the suggestions on this list could be shared using video, so get creative!
7 | Share what you’re inspired by right now
Are you working on your next big project and can’t do without your Spotify playlist, your favorite art history books, works by a specific artist that inspire you, walks in your neighborhood, your friends or family? Your readers would be interested in hearing about what makes you tick creatively, so open up and let them see the little or big things that inspire you.
8 | Deep dive into your current project
What are you working on now and why does it matter? Are there challenges you have faced and had to overcome? Are there people involved who make the project special or who inspired the project? Unpack your work so others can better understand it and get to know you as an artist.
9 | Q & A for frequently asked questions
Do you get asked the same questions regularly about your artwork, process, materials, or other topics? If a few people are asking the question, there are probably many more who are interested in the answer as well. Use a blog post to answer some of these recurring questions.
10 | A top 10 list
People love lists because they are easy to read and offer a very specific promise of what the reader can expect. Here are a few top 10 (or it could be top 5) list ideas: favorite paint colors, artists by whom you’re inspired, coffee shops in your hometown, reasons to purchase your art, places for creative inspiration, things to do when you’re not in the studio. You get the gist, right? Anything can be put into list format to make it easy to write and easy to read.
11 | Compliments from your customers
Reach out to recent buyers and ask them to answer a few questions for you. You could even do this as part of an automated email response, which we’ll get to in another blog post. You can easily format responses into a blog post with a little proofreading and formatting. Questions to ask could include: What about my artwork first caught your eye? What do you enjoy most about my work? Bonus: ask them to send a photo of the artwork on display; people love to show off their homes and businesses.
12 | Photo journal of an event
Are you attending a conference, taking a class, participating in a festival, installing a commission, serving as an artist-in-residence, joining a group of artists to paint en plein aire, or other interesting activity? Instead of taking photos and filing them away or just sharing them with a few friends, write a photo journal blog post about the experience including photos, captions, and any comments you want to add, and share it with your readers.
13 | Write a review
Have you read a book, attended a new exhibit, visited a museum, listened to a podcast, read a blog post, or attended a workshop that really moved you? Share a review with your readers. It doesn’t have to be formal–a few thoughts are just fine.
14 | Share your process
What materials do you use? What does your studio routine look like? What steps are involved between the start and completion of a project? Are there tricks of your trade that you could shed light on?
15 | Tell a personal story
Do you have stories from you early years as an artist, stories about failures before success, an experience that changed your career path? Personal stories about your career path, background, and other experiences help make your audience feel more personally connected to you. Don’t be afraid of sharing too much (within reason); your audience is more likely to buy from someone they feel personally connected to, so share away!
What’s next up on your list of blog posts? Share what you’re working on.